Toppik on 23 February 2015

We Cut Through the Grand Claims of Marketing Gurus to Get to Science Behind Hair Loss

Thicker Hair in Weeks! Stop Your Hair Loss In Its Tracks! Get the Best Results! Special Offer! Buy Now!

At the end of the day, hair thickening products are a market like any other. The claims you read are written by salespeople trying to get you to click on their page, call their number, buy their product.

This is all well and good; this is the world we live in. You can’t blame the people writing those ads for swimming with the current like everyone else just trying to get by.

As a consumer, what should concern you is: will these products actually give me the results I want?

The fact is, many ‘hair thickening products’ are no more than supermarket-grade shampoos with inflated egos. No matter how much you use them, your hair will never be as thick as their claims.

In order to find the science-driven products that effectively produce thicker, fuller hair, there is a swamp of false marketing to wade through. To help make your journey that little bit easier, we’ve done some of the wading for you to find those few needles-in-the-haystack that actually do produce results.

Propecia (Finasteride)

 propeciaThe drug Propecia – also commonly known as Finasteride – has been around for years as a treatment for enlarged prostates. However, it has recently gained a lot of attention as an effective hair thickening treatment for men with androgenetic alopecia (hereditary hair loss).

To understand how Propecia (Finasteride) works, it is first necessary to understand why androgenetic alopecia causes hair loss.

Men with hereditary hair loss have an excess of the enzyme called 5-alpha reductase in their systems; an enzyme which causes the conversion of testosterone into dihydrotestosterone (DHT) within the body. It is this hormonal conversion which causes hair follicles to shrink, thereby causing hair loss.

Most commonly available in tablet form, Finasteride works to block 5-alpha reductase in the body, thereby preventing further hair loss in the majority of users. In some cases, this drug may even result in renewed hair growth.

Before using this hair thickening product, it is important to consult a medical professional and discuss your options. There is a long list of side effects associated with Propecia that must be properly considered before use.

"Thicker hair not only makes you look better; it makes you feel better."

Dutasteride (Avodart)


Dutasteride – also known as Avodart and sometimes Duodart – is very similar to Propecia (Finasteride) in the way it works. Usually taken in tablet form, this hair thickening product works to block 5-alpha reductase in the body and prevent the conversion of testosterone into DHT.

Similar to Propecia, Dutasteride is beneficial for men whose hair loss is due to hereditary factors. Since the drug’s primary goal is to thicken existing hair rather than to promote new growth, it is most effective when used during the beginning stages of hair loss.

Dutasteride is often recommended for those men for whom Propecia hasn’t worked. While Propecia primarily targets Type 2 5-alpha reductase, Dutasteride targets both Type 1 and Type 2 enzymes. It is also more effective than Propecia in blocking Type 2 5-alpha reductase.

Since the list of side effects is similar to Propecia, it is highly recommended to consult a medical professional before using Dutasteride – particularly if you are using it in conjunction with other medicines.


minoxodil rogaine

Minoxodil is the primary ingredient used in such celebrated hair thickening products as Rogaine. In clinical trials, it has proven highly effective in combatting hair loss in both men and women.

It is not known exactly how Minoxodil works to thicken hair, but many hair loss experts believe its effects are due to vasodilation. Working to widen blood vessels in certain areas of the body, vasodilators are thought to direct increased blood flow to hair follicles and thus promote thicker hair.

While the science behind vasodilation for hair loss has not yet been substantiated, Minoxodil (or its topical application Rogaine) has been shown to effectively slow down the rate of hair loss in the majority of users. Since Minoxodil works for both male and female hair loss, it has been a particularly popular hair thickening product amongst women.

If targeted early enough, Minoxodil can be a very effective treatment for hair loss. However, since this treatment will only achieve renewed hair growth in one quarter of women, it is only beneficial as a hair thickening product for those in the early stages of hair loss.

"As a consumer, what should concern you is: will these products actually give me the results I want?"

Keratin Fibrestoppik hair thickening fibers keratin

Hair loss and hair thinning happen for many reasons. With the exception of hereditary hair loss, most of these reasons don’t pose permanent threats and – since not ongoing – don’t threaten baldness.

Non-hereditary reasons for hair loss may include:

  • Childbirth
  • Stress or trauma
  • Medication
  • Illness
  • Non-hereditary alopecia (in some cases)
  • The natural thinning that comes with age

In these cases, sufferers will neither be looking for an ongoing hair loss solution nor an invasive drug treatment. For these people, nothing on the market compares to keratin hair fibres to effectively give the appearance of a thick, full head of hair.

Toppik and other hair fibre products available on the market provide the appearance of a fuller head of hair. While they will not aid renewed growth of hair, they will neither damage nor weaken your existing hair.

Keratin is the same protein that human hair is composed of, allowing these fibres to blend more naturally and undetectably to hair even than hairpieces. Products such as Toppik Hair Fibres have been developed with colour match technology to allow the fibres to blend even more seamlessly with your own hair.

Whereas people who wear hairpieces can’t let their guard down lest their disguise be discovered, keratin fibres form a magnetic bond with individual strands of hair; a bond that stays strong through wind, rain and sweat. The benefit for users of keratin fibres is the freedom of living a life unchanged; the ability to exercise freely and the freedom to leave the house without checking the weather.

In comparison to other hair thickening products available on the market, keratin hair fibres offer a safe, reliable, non-invasive treatment that carries virtually no risk.


Thicker hair not only makes you look better; it makes you feel better.

However, actually achieving thicker hair is a task more difficult than marketing executives would have you believe. Finding products that are clinically-tested and scientifically-proven to be effective for sufferers of hair loss and hair thinning (rather than those who simply have naturally thin hair) is a chore. Without guidance, much time can be wasted wading through the garbage; time that is precious for those with thinning hair.

The good news is that there are a variety of hair thickening products out there that actually work. Whether you’re looking for early prevention of hereditary hair loss or simply want to conceal your thinning hair, there are a number of effective, reliable drugs and topical applications to choose from.

In all cases, hair thickening products are most effective when hair loss is in its early stages. So, it pays to find a treatment sooner rather than later.

For advice on hair thickening products, call Toppik’s hair experts on 1300 867 745